Calldera app for iPhone and iPad

Calldera is a personalized wine recommendation app. Think of us as online dating for you and wine.

Enjoy these great benefits with the free Calldera app…
• Receive a continuously updated, customized selection of wines just for you
• See where to buy recommended wines at local and online retailers
• Get discount offers from merchants on your wine purchases
• Keep track of wines you drink and what you thought of them (rate wines, make notes)
• Share wine recommendations with your friends

Wine selection and purchasing is daunting. This is evidenced by a common reliance on wine clubs, wine critics, other uninformed consumers or an enticing wine bottle label as the basis for selecting wine.

Calldera helps you avoid the cost and inconveniences of traditional wine clubs and reliance on untrustworthy information as the basis for your wine purchases.

Every wine recommended by Calldera has been chemically analyzed by Calldera to objectively determine the wine’s taste characteristics. Taste characteristics of the analyzed wines are then matched to your individual taste preferences to make wine recommendations.

The “learning” recommendation engine at the heart of the Calldera system not only incorporates and responds to your real-time feedback about wines selected for consumption and ratings you provide, but also considers the average price of your previous wine selections and proximity of local wine retailers.

In stark contrast to the traditional process where you unreliably select wine per your past trial-and-error wine tasting experiences, the Calldera app does not require that you have ever tasted wine in order to consistently make wine recommendations matched to your individual taste preferences.

Uniquely, Calldera gleans information about your individual taste preferences from a “wine personality” test that does not include any questions about wine or other alcoholic beverages.

Because the Calldera app keeps track of previously consumed wines, along with your ratings and notes as well as retailer availability, it is easy to repurchase previously enjoyed wines.

The overall result of the Calldera system is consistent, reliable wine recommendations with the convenience and cost-saving advantage of local purchasing. This is a new and unique approach that will simplify and enhance your life.

In contrast...
• The traditional wine club is a one-size-fits-all approach that enables a business to sell large volumes of inexpensive, mediocre wine at consistently marked up prices. On a monthly basis or so for a set price, they provide you wine you’ve never heard of and cannot comparison shop elsewhere (and you may be paying shipping costs too!). And if you really like a particular wine, you most likely cannot acquire it again, even at inflated wine club prices.
• Most wine critics and shopkeepers are well-meaning. However, they only know what they like – not what you like. If you are lucky enough to identify a wine critic or shopkeeper who completely shares your tastes, this can work out nicely for you…but that’s a rare situation reliant on happenstance. And what if your tastes change (a not uncommon occurrence)?
• Even less reliable are recommendations and information from uninformed strangers. This information often comes in the form of user-supplied content found in apps and on websites purporting to provide expert advice.
• How many times have you resorted to selecting a bottle of wine because you like the label? This is a common practice. In the absence of better information, it also is understandable. However, you were lucky if you enjoyed the wine.

Knowledge is power. Download the Calldera app today and join the wine selection revolution with other smart consumers just like you!